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CST: 27/05/2019 02:11:02   

TrueCar’s ALG Forecasts New Car Auto Sales to Hit 17M SAAR for First Time in 2019 While Automakers Continue to Pull Back on Incentive Spend

60 Days ago

ALG Introduces Tesla to Monthly Forecast

SANTA MONICA, Calif., March 27, 2019 (GLOBE NEWSWIRE) -- TrueCar, Inc.’s (NASDAQ: TRUE) data and analytics subsidiary, ALG, projects total new vehicle sales will reach 1,570,365 units in March, down­ 1.5% from a year ago when adjusted for the same number of active selling days in 2018. This month’s seasonally adjusted annualized rate (SAAR) for total light vehicle sales is an estimated 17 million units for the month. Excluding fleet sales, ALG expects U.S. retail deliveries of new cars and light trucks to be 1,259,018 units, a decrease of 4.3% from a year ago, but an increase of 30% from last month, largely due to seasonality.

“The declines we’re seeing at the start of 2019 are not unexpected,” said Oliver Strauss, Chief Economist at TrueCar’s ALG. “Tariffs and the rising interest rate environment have made consumers a bit cautious; however, both the economy and the auto industry remain strong despite uncertainty about the future.”

While automakers have historically raised incentives in times of economic uncertainty, ALG expects OEMs to continue decreasing their incentive spend. Average incentive spending by automakers should reach an estimated $3,604 per vehicle in March down $191 or 5% from a year ago, and up 0.1% or $5 from February 2019. For March, ALG estimates ATP for new light vehicles was $34,213, up 2.8% from a year ago while incentives as a percentage of ATP was at 10.5% down 0.9 percentage points year-over-year.

“Incentives are not as rich as they were last year,” said Eric Lyman, Chief Industry Analyst for TrueCar’s ALG. “That’s a sign of balance in the automotive space as automakers are better aligning production and incentive spend with consumer demand. GM’s Cadillac and Chevrolet brands are showing the largest improvements in ALG’s Retail Health Index leading the luxury and mainstream sectors respectively in March.”

ALGs Retail Health Index (RHI) assesses whether OEMs are gaining market share through consumer demand or through incentives.

Due to Tesla’s increased volume, ALG is ­now publishing a sales forecast for the brand alongside its other automaker forecasts.

“The eyes of the automotive industry are fixed on Tesla now that the brand is competing at a transaction price that is more in line with mass market vehicles following the launch of the Model 3,” said Lyman.

Retail Health Index (Forecast)

RHI measures the changes in retail market share relative to changes in incentive spending and transaction price to gauge whether OEMs are "buying" retail share through increased incentives, or whether share increases are largely demand-driven.  An OEM with a positive RHI score is demonstrating a healthy balance of incentive spend relative to market share, either by holding incentive spending flat and increasing share or by increasing incentives with a higher positive increase in retail share.

Graphics accompanying this announcement are available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/b0f527d8-407b-4b77-90d9-c77e5e1e1cc7

http://www.globenewswire.com/NewsRoom/AttachmentNg/94ec9921-97ae-4c69-981f-c769c3599e61


Forecasts for the 13 largest manufacturers by volume:  

Total Unit Sales (adjusted for same number of selling days as 2018)

Manufacturer March
 2019 Forecast
March
 2018
 
YoY %
Change
 
BMW  32,382  35,958 -6.6 %
Daimler  28,096  31,484 -7.5 %
FCA  205,961  216,948 -1.5 %
Ford  224,389  243,021 -4.2 %
GM  274,801  296,138 -3.8 %
Honda  142,901  142,392 4.1 %
Hyundai  59,945  60,154 3.3 %
Kia  51,291  50,645 5.0 %
Nissan  141,365  162,535 -9.8 %
Subaru  57,765  58,097 3.1 %
Tesla  19,598  4,050 401.8 %
Toyota  214,076  222,782 -0.3 %
Volkswagen Group 53,021 57,748 -4.8 %
Industry  1,570,365  1,653,529 -1.5 %


Incentive Spending

Manufacturer Incentive per Unit
March 2019 Forecast
Incentive per Unit
March 2018
Incentive Change
YOY
 
BMW $5,689 $5,595 1.7 %
Daimler $5,757 $4,775 20.6 %
FCA $4,720 $4,579 3.1 %
Ford $3,954 $4,167 -5.1 %
GM $4,614 $5,667 -18.6 %
Honda $2,235 $1,556 43.6 %
Hyundai $2,510 $2,875 -12.7 %
Kia $3,690 $3,858 -4.4 %
Nissan $3,738 $3,772 -0.9 %
Subaru $1,413 $1,199 17.9 %
Toyota $2,255 $2,347 -3.9 %
Volkswagen Group $3,460 $3,618 -4.4 %
Industry $ 3,604 $ 3,795 -5.0 %


Average Transaction Price (ATP)

Manufacturer March 2019
Forecast
March 2018 Feb 2019 YOY %
change
MOM %
change
BMW $56,533 $52,205 $55,335 8.3 % 2.2 %
Daimler $64,418 $60,752 $64,468 6.0 % -0.1 %
FCA $36,259 $34,090 $35,637 6.4 % 1.7 %
Ford $39,183 $37,404 $38,692 4.8 % 1.3 %
GM $35,911 $34,768 $37,299 3.3 % -3.7 %
Honda $28,072 $27,991 $28,655 0.3 % -2.0 %
Hyundai $22,901 $22,701 $23,684 0.9 % -3.3 %
Kia $23,915 $23,027 $22,770 3.9 % 5.0 %
Nissan $27,404 $27,736 $27,884 -1.2 % -1.7 %
Subaru $29,305 $27,918 $29,237 5.0 % 0.2 %
Toyota $32,358 $32,309 $32,375 0.2 % -0.1 %
Volkswagen Group $37,081 $36,289 $37,311 2.2 % -0.6 %
Industry $ 34,213 $ 33,280 $ 34,411 2.8 % -0.6 %

For additional data visit the ALG Newsroom.

(Note: This forecast is based solely on TrueCar’s analysis of industry sales trends and conditions and is not a projection of the company’s operations.)

About TrueCar
TrueCar, Inc. (NASDAQ: TRUE) is a digital automotive marketplace that provides comprehensive pricing transparency about what other people paid for their cars and enables consumers to engage with TrueCar Certified Dealers who are committed to providing a superior purchase experience. TrueCar operates its own branded site and its nationwide network of more than 16,000 Certified Dealers also powers car-buying programs for some of the largest U.S. membership and service organizations, including USAA, AARP, American Express, AAA and Sam's Club. Over half of all new car buyers engage with the TrueCar network during their purchasing process. TrueCar is headquartered in Santa Monica, California, with offices in San Francisco and Austin, Texas. For more information, please visit www.truecar.com, and follow us on Facebook or Twitter. TrueCar media line: +1-844-469-8442 (US toll-free) | Email: pressinquiries@truecar.com

About ALG
Founded in 1964 and headquartered in Santa Monica, California, ALG is an industry authority on automotive residual value projections in both the United States and Canada. By analyzing nearly 2,500 vehicle trims each year to assess residual value, ALG provides auto industry and financial services clients with market industry insights, residual value forecasts, consulting and vehicle portfolio management and risk services. ALG is a wholly-owned subsidiary of TrueCar, Inc., a digital automotive marketplace that provides comprehensive pricing transparency about what other people paid for their cars. ALG has been publishing residual values for all cars, trucks and SUVs in the U.S. for over 50 years and in Canada since 1981.

Dominique Koudsi
dkoudsi@theoutcastagency.com
213.425.2359

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