Home Icon

Loading, Please Wait...

CORRECTING and REPLACING -- TrueCar’s ALG Forecasts New Auto Sales to Continue Modest Softening Amidst Rising Transaction Prices and Declining Incentives

1130 Days ago

Average Transaction Prices up over 1K Year-Over-Year

SANTA MONICA, Calif., May 28, 2019 (GLOBE NEWSWIRE) -- In a release issued under the same headline earlier today by TrueCar, Inc. (NASDAQ: TRUE), please note that the average transaction price (ATP) data was misstated. The corrected release follows:

TrueCar , Inc.’s (NASDAQ: TRUE) data and analytics subsidiary, ALG, projects total new vehicle sales will reach 1,548,322 units in May, down­ 2.9% from a year ago. This month’s seasonally adjusted annualized rate (SAAR) for total light vehicle sales is an estimated 16.9 million units for the month. Excluding fleet sales, ALG expects U.S. retail deliveries of new cars and light trucks to be 1,234,218 units, a decrease of 3.4% from a year ago.

“Despite a 50-year low in the unemployment rate and a 15-year high in consumer sentiment, the auto industry continues to face weakening in year-over-year sales,” said Oliver Strauss, Chief Economist for ALG, a subsidiary of TrueCar. “From a historical perspective, however, 16.9 million SAAR is strong, especially considering a declining incentive and rising average transaction price environment.”

Additional Takeaways & Trends: (Forecasted by ALG)

  • Automaker average incentive spend has declined for the 9th consecutive month compared to the same period a year ago and will reach $3,359, down 10.1% or $377 dollars year-over-year, and down 1.4% or $47 from April 2019
  • Average transaction price (ATP) continues its ascent, up 3.4% or $1,134 year-over-year
  • Incentives as a percentage of average transaction price are expected to be 9.8%, down 13.1% from a year ago and down 1.6% from April 2019; All automakers are expected to be down except Honda, which will be up slightly ($3) year-over-year
  • Kia and Hyundai are expected to score high amongst mainstream competitors in brand strength this month according to ALG’s Retail Health Index (RHI), driven largely by all-new or redesigned SUVs such as the Kia Telluride, Hyundai Santa Fe and Kona
  • BMW stood out this month in ALG’s brand strength metric as well with high RHI scores amongst luxury brands which we believe is due to the launch of the all-new BMW X7 which hit showrooms last month
  • Used vehicle sales for May are expected to reach 3,402,980, down 1.5% year-over-year yet up 2.3% from April 2019.

“The few brands showing sales growth year-over-year in May are doing so through new or redesigned SUV product,” said Eric Lyman, Chief Analyst for ALG, a subsidiary of TrueCar. “This underscores the importance of automaker timing around lifecycle stage and product strategy that honed in on desirable segments in order to meet the demands of today’s consumers.”

Retail Health Index (Forecast)

RHI measures the changes in retail market share relative to changes in incentive spending and transaction price to gauge whether OEMs are "buying" retail share through increased incentives, or whether share increases are largely demand-driven.  An OEM with a positive RHI score is demonstrating a healthy balance of incentive spend relative to market share, either by holding incentive spending flat and increasing share or by increasing incentives with a higher positive increase in retail share. 

Photos accompanying this announcement are available at:



May 2019 forecasts for the 13 largest manufacturers by volume: (Tesla forecast included since March 2019.)

Total Unit Sales

Manufacturer May 2019 May 2018 YoY %
BMW  32,245  31,031 3.9%
Daimler  28,457  30,187 -5.7%
FCA  204,595  214,294 -4.5%
Ford  222,443  241,527 -7.9%
GM  258,614  264,895 -2.4%
Honda  151,279  153,069 -1.2%
Hyundai  66,253  64,980 2.0%
Kia  61,481  59,462 3.4%
Nissan  125,608  131,832 -4.7%
Subaru  59,846  60,146 -0.5%
Tesla  10,900  8,557 27.4%
Toyota  214,858  215,321 -0.2%
Volkswagen Group  54,879  55,853 -1.7%
Industry  1,548,322  1,594,715 -2.9%

Incentive Spending (Per Unit)

Manufacturer May 2019     May 2018 YOY %
BMW $5,481 $5,583 -1.8%
Daimler $5,212 $6,055 -13.9%
FCA $4,157 $4,465 -6.9%
Ford $3,867 $4,355 -11.2%
GM $4,628 $5,330 -13.2%
Honda $1,886 $1,883 0.2%
Hyundai $2,562 $2,807 -8.7%
Kia $3,269 $3,833 -14.7%
Nissan $3,554 $3,665 -3.0%
Subaru $1,451 $1,464 -0.9%
Toyota $2,060 $2,222 -7.3%
Volkswagen Group $3,516 $3,903 -9.9%
Industry $ 3,359 $ 3,736 -10.1%

Average Transaction Price (ATP)

Manufacturer May 2019 May 2018 April 2019 YOY %
BMW $56,798 $52,053 $56,302 9.1% 0.9%
Daimler $59,496 $57,993 $60,638 2.6% -1.9%
FCA $36,410 $34,061 $35,689 6.9% 2.0%
Ford $37,725 $36,468 $38,257 3.4% -1.4%
GM $37,640 $36,431 $36,975 3.3% 1.8%
Honda $27,820 $27,645 $28,003 0.6% -0.7%
Hyundai $23,206 $22,235 $23,027 4.4% 0.8%
Kia $23,953 $22,563 $23,902 6.2% 0.2%
Nissan $27,745 $27,657 $27,874 0.3% -0.5%
Subaru $28,897 $27,467 $28,909 5.2% 0.0%
Toyota $32,366 $31,963 $32,399 1.3% -0.1%
Volkswagen Group $37,431 $35,345 $35,688 5.9% 4.9%
Industry $ 34,137 $ 33,003 $ 34,083 3.4 % 0.2%

For additional data visit the ALG Newsroom.

(Note: This forecast is based solely on TrueCar’s analysis of industry sales trends and conditions and is not a projection of the company’s operations.)

About TrueCar
TrueCar, Inc. (NASDAQ: TRUE) is a digital automotive marketplace that provides comprehensive pricing transparency about what other people paid for their cars and enables consumers to engage with TrueCar Certified Dealers who are committed to providing a superior purchase experience. TrueCar operates its own branded site and its nationwide network of more than 16,000 Certified Dealers also powers car-buying programs for some of the largest U.S. membership and service organizations, including USAA, AARP, American Express, AAA and Sam's Club. Over half of all new car buyers engage with the TrueCar network during their purchasing process. TrueCar is headquartered in Santa Monica, California, with offices in San Francisco and Austin, Texas. For more information, please visit www.truecar.com, and follow us on Facebook or Twitter. TrueCar media line: +1-844-469-8442 (US toll-free) | Email: pressinquiries@truecar.com

About ALG
Founded in 1964 and headquartered in Santa Monica, California, ALG is an industry authority on automotive residual value projections in both the United States and Canada. By analyzing nearly 2,500 vehicle trims each year to assess residual value, ALG provides auto industry and financial services clients with market industry insights, residual value forecasts, consulting and vehicle portfolio management and risk services. ALG is a wholly-owned subsidiary of TrueCar, Inc., a digital automotive marketplace that provides comprehensive pricing transparency about what other people paid for their cars. ALG has been publishing residual values for all cars, trucks and SUVs in the U.S. for over 50 years and in Canada since 1981.

We Are Diffrent
Is your business listed correctly on America’s largest city directory network of 1,000 portals? Find your City Portal